Savvy..... Sellers
Selling your home should NOT be a stressful ordeal !


Making the smart move of choosing a REALTOR® is your first step to ensuring that your investment in your home pays off. My Quality Service Certified* services and experience allow you to focus on your move while I manage your home sale from our initial consultation to the closing deal. I strive to customize my service based on your needs and expectations.
77% of Home Buyers use the internet to search for a home in Westchester.
It's crucial that your real estate agent be an online marketing expert in order to reach the 77% of home buyers now turning to the INTERNET to search for a home in Westchester.
Consumers visiting Yahoo.com can click on Real Estate and view a page co-branded with PrudentialRand.com. Especially those searching for Single Family homes in Westchester and Condos in Westchester.
The #1 Reaching newspaper site for Westchester on the web which will bring buyers to your house listing. www.nytimes.com
Prudential www.Tri-State.com is the gateway to over 100,000 current property listings inside the 100-mile radius of Midtown Manhattan. Buyers living in NYC will find your house listing in Westchester by clicking on a link on the www.Elliman.com website.
Immediately upon listing your property with us, it appears on our website attracting more than 56,000 visitors daily.
You will have a webpage for your home on www.PrudentialRand.com Potential Buyers conduct over 350,000 property searches per month and view over 600,000 properties in the Hudson Valley Area.
www.PrudentialRand.com has the most comprehensive Internet Exposure in the Westchester market place.
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Quality Service Certified® to assist you every step of the way.
- Complete a comparative market analysis that will compare your home's value to that of your neighbors.
- Compile a comprehensive plan detailing all the efforts I will employ to sell your home, including Internet and local media. [Prudential Rand Realty provides outstanding unsurpassed postings of your property on over ten Major Websites].
- Present your home to as many qualified buyers as possible getting your home maximum exposure.
- Help you stage your home and generate curb appeal to ensure you get the highest price.
- Including Virtual Tours and Floor Plans
- Assist with obtaining offers and help you in negotiating the best deal as smoothly as possible.
- Help you find your next home or refer you to a competent REALTOR* and answer all of your questions about the local market area.
Seller's "Real Estate for Dummies"
Getting the Highest Price for Your Home
- Price your home according to a rigorous comparative market analysis.
- Prepare an extensive marketing plan designed to get your home sold.
- Stage your home for maximum effect.
- Provide prompt feedback from potential buyers and other agents from all agencies in the area.
- Communicate with you regularly about market conditions and updates.
- Present all offers and negotiate expertly on your behalf.
- Follow through to closing and BEYOND.
How Much is Your Home Worth in Westchester
Buyers that need to Sell WSJ Article
Curb appeal is key and could make a difference whether people stop and take a flyer, or drive right by. Here are a few tips to increase the curb appeal of your home. Staging your home is important. Many buyers will stay in your home longer if it's staged appropriately. I have compiled some ideas to present your home in the most effective manner.
Sellers that need to buy
From the NYTimes Mar. 27, 2008
“Ms. Saatchi is always stunned, she added, at how insulted some clients feel when a low offer is made on their home — even as they turn around and make a paltry bid themselves.
“I say to people, ‘Why is it that the house you no longer want is worth more than it is, and the house you’re dying to have is worth less?’ ” she said. “The paradox of that is amazing. And I realize that it’s not happening in their heads. It’s happening in their hearts. To them, their memories are worth so much, but their future is such an unknown they don’t want to pay for it yet.”
Ms. Saatchi remembers a client who sold his vacation house in the Hamptons a few years ago. His family’s furniture had been packed into a waiting truck, and the buyer had done the customary walk-through before the final closing, when the buyer mentioned that it was a shame he wouldn’t be able to use the house right away — he was going overseas on business.” to read more in the NYTimes.
Prudential Real Estate to Participate in Yahoo! Real Estate's New Listings Program
January 10, 2008 9:00 AM ET
Closing Costs to Expect:
- Title insurance fees depend on the sales price of the home.
- Broker's commission is a full-service fee and will cost anywhere between 5% to 7%.
- Local property transfer tax, country transfer tax, state transfer tax, and state capital gains tax are the charges that you'll pay for the privilege of selling your home. Credit to the buyer of unpaid real estate taxes for the prior or current year are variable and depend on when you close and when your taxes are due.
- FHA fees and costs are all fees are now negotiable between an FHA buyer and seller.
- Home inspections fees are in some circumstances paid for by the seller and include pest, radon and other inspections.
- Miscellaneous fees can accrue from correcting problems noticed during the home inspection.
John Sardy, e-Pro, eCertified, Quality Certified*, REALTOR*
John.Sardy@PrudentialRand.com

Tarrytown and Briarcliff Manor Offices in New York
914.631.6743 914.762.1020